Sam Webber, Founder of That Crafty Stitch, joins us to share her journey from launching an online craft brand in 2020 to building an award-winning retail shop on Torquay’s high street. We talk about the creativity and community behind her success, the rise of mindful crafting, and her upcoming talk at the Riviera Connect Expo on creating authentic founder content. Sam also reveals details of her new fisherman-core advent calendar, featuring hundreds of unique jumper pattern combinations.That Crafty Stitch is both an e-commerce brand and a local craft shop in Torquay, offering yarn, knitting and crochet kits designed to make crafting accessible to everyone. Founded by Sam Webber, the business promotes creativity, mindfulness, and the joy of making, helping beginners find confidence and inspiration through beautifully curated kits and tutorials.Visit thatcraftystitch.co.uk to explore kits, tutorials, and Sam’s new advent calendar.

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