All people are in business for themselves.  No matter who you are you still have a product or service that you want to sell to someone else.  If you are an artist then your product is competing against all other forms of art that consume the public attention.  Even if you are giving away money to charity there is still a need to seek out the best cause to support and convince that cause that accepting your money is in line with their values.  Education is the key to accomplishing your objectives most effectively with the fewest setbacks or "hard Knocks".  So when education is pouring down from the sky like soup, be sure you are ready to get some for yourself.

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