Please welcome another great guest on Rising Tide, Scott Baradell.  Scott is a writer and entrepreneur who grew his PR agency, Idea Grove, with business generated by its popular blog. Idea Grove is one of the top twenty-five tech PR agencies in the United States, a three-time Inc. 5000 company, and an Inc. Best Workplace in 2021 and 2022. In 2020, Scott started a second blog, Trust Signals, to provide news, analysis, and practical
advice on what it takes to build trust with customers and the public in today’s post-truth world. The blog inspired and culminates in this book.

Before Idea Grove, Scott was the chief communications officer for two billion-dollar companies, the co-founder and CMO of a venture-backed startup, and an award-winning journalist. He lives in Dallas, Texas, with his wife, Maria, and children Juliet, Benjamin, Jack, Christopher, and Maggie.

Key Takeaways for Startup Founders and Wannabe Entrepreneurs:

Figure out the competencies of your current staff and let them thrive in them
When hiring future staff, be cognizant of cultural fit with your company
Remember - Life is always more forgiving than you think!

Scott's book - Amazon

Scott's Website - ideagrove.com

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