Our guest, Benjamin Lorr, is the author of the #1 Best Seller, "The Secret Life of Groceries: The Dark Miracle of the American Supermarket".He exposes the reasons why Trader Joe's is a unique success story, why truck drivers call their job "sharecropping on wheels", how a new product gets on the shelf, why it's overwhelmingly difficult for a young entrepreneur to succeed in the industry, the shocking abuse that takes place within the fishing industry, and some of the changes he would like to see.It's a powerful conversation that will change your perspective about your own grocery shopping experience.====================Book References In This Episode:"The Secret Life of Groceries: The Dark Miracle of the American Supermarket" by Benjamin Lorr"Hell-Bent: Obsession, Pain, and the Search for Something Like Transcendence in Competitive Yoga" by Benjamin Lorrhttps://www.benjaminlorr.net====================We are grateful to our supporters and appreciate this opportunity with you!If you believe our podcast has ever helped you, please share it with someone you know, rate/review us, and be sure to subscribe.PODCAST INFO:Apple Podcasts: https://podcasts.apple.com/us/podcast/rising-laterally/id1524717120Spotify: https://open.spotify.com/show/3hbMEHVOZJVMdCZBhthTIhYouTube: https://www.youtube.com/channel/UCaIDpt943-sihvPBxX7oXawTwitter: https://twitter.com/RisingLaterallyRising Laterally Instagram: https://www.instagram.com/risinglaterally/Arjun Sachdev Instagram: https://www.instagram.com/therealarjunsachdev/Jay Beaulieu Instagram: https://www.instagram.com/yourfriendjayb/

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