Bradley Werner is currently Senior Director of Global Content Strategy, Innovation & Experience at CBRE, the world’s largest commercial real estate services brand. Bradley’s career is varied across digital media with internships in entertainment, an early career at start-ups in digital video and branded content, a slew of roles at publishers including running video at the NY Post and being a managing editor within Complex, and jumping back into the start-up world. Now, he is on the client-side at CBRE in content marketing, running the team that -- among other things -- produces their podcast, The Weekly Take. We talk about careers with startups, mentorship, why he follows the fun, coming to CBRE, and how and from whom he learned to “be a contributor not a contaminator.”

In This Episode0:00 - Welcome Bradley Werner1:35 - Career Start7:31 - Intentionality About Career Choices10:52 - Two-Way Mentorship14:35 - Mistakes & Moves17:14 - Follow the Fun19:16 - When to Win the Argument21:53 - Coming to CBRE25:40 - Starting the CBRE Podcast27:24 - Working Globally & Building Consensus28:32 - Bradley's Thank You Note (Bill Caspari “There are contributors and there are contaminators”)31:40 - Top Picks

Links MentionedCBRE The Weekly TakeMat’s pick: Marketecture podcastJosh’s pick: The Current podcastBradley’s picks (3 books he reads every year):It’s Not How Good You Are. It’s How Good You Want to Be by Paul ArdenWhatever You Think, Think the Opposite by Paul ArdenShow Your Work by Austin Kleon

Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com and subscribe to never miss a show! Original theme music created by Movers + Shakers.

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