Design Pickle, Russ Perry’s concept of a subscription creative services provider, has been an enormous success, according to lots of the national business press that has discovered Russ and his team. But Russ says they were successful from the start. How did he do it? “I created a pricing and business model that had this crazy thing called ‘profit’ from the beginning,” he says. “I didn’t operate from a deficit. We were posting profits from day 1, so I piled all of those profits back into growth.” Russ says, “We can optimize later. The ability to grow now means we’re solving a problem and delivering on that. And that means we’re doing something right.”
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Rise Grind Repeat Podcast
powered by EIC Agency
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Hosted by Dustin Trout
Produced by Andrei Gardiola
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