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Listen "Gaining customer insight that is quick, actionable and inexpensive"
Episode Synopsis
“How can I get customer insight that is actionable?” Don't rely on that
thick, industry-sponsored report for easy answers.
Most market and customer research are too turgid, too long and too
expensive. Very few give easily accessible actionable output. I use a
method which addresses some of the limitations
The philosophy here is to drive continuous input to fuel
continuous improvement —and to do with customer involvement. This means you
can have innovation but at lower risk and lower cost.
thick, industry-sponsored report for easy answers.
Most market and customer research are too turgid, too long and too
expensive. Very few give easily accessible actionable output. I use a
method which addresses some of the limitations
The philosophy here is to drive continuous input to fuel
continuous improvement —and to do with customer involvement. This means you
can have innovation but at lower risk and lower cost.
In God we trust