Picture this: your company invests in health insurance, retirement plans, and paid leave, but employees don’t understand how to enroll or what’s available. HR ends up fielding the same questions over and over, deadlines get missed, and benefits go unused. What should be a powerful tool for employee satisfaction and retention becomes a source of frustration and risk.That’s where Benefits Administration, and more importantly, a benefits liaison, comes in. Benefits administration is the process of managing and maintaining the systems that support employee benefits, from selecting providers and tracking eligibility to ensuring compliance with regulations like ERISA, COBRA, ACA, and HIPAA. But beyond the paperwork, the real value lies in communication. A benefits liaison bridges the gap between vendors and employees, translating complex information into clear, actionable guidance. When employees understand their benefits, they’re more likely to use them, feel supported, and stay engaged. For employers, that means reduced risk, stronger compliance, and a better return on their investment in people.

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