Known as “The Chief Rainmaker”, Gil Ortega has been a go-to Customer Acquisition Specialist for over 24 years and today works exclusively with agencies to transform their client’s customer acquisition cost.  Currently head of IDENTYO and Profit Worldwide, Inc., Ortega has also served as CEO of Leads to Wealth, Inc., Vice President of Sales for Pixels3d, CEO of Beyond Profit, Director of Entertainment Client Recruitment for ProSports Management International and Owner of Chili Productions -- a company he started as a sophomore in high school.  He is a graduate of UCLA where he earned a Certificate in Music Business Extension, and Grossmont Community College where he earned an AA in Video and Film.TAKEAWAYSWhy ridiculously expensive Customer Data Platforms are obsolete -- and how to get even better results at a fraction of the cost.How to create an outcome-based ideal offer in 30 days or less.Why static data is history and what you should be using instead.How ramping up too fast can kill your algorithm’s targeting -- and what percentage increase on ad spend per day will keep it alive. Who’s 1000X better (and cheaper)  than Axiom and Oracles at finding your best customers.RESOURCES/CONTACT:linkedin.com/in/gilortegahttps://www.identyo.com/SHOW NOTES:TRANSCRIPTSpeaker 1 (00:01):On this episode of the rich dad, poor dad podcast, we have a very special guest, mr. Gill, Ortega, we dive into real-time data and how to use it properly across multiple channels. Ultimately lowering your cost per acquisition. We also kind of dive into some tips that Mark Cuban gave them towards the end of last year. That completely changed the way their businesses ran this year on the poor ad side of things we dive into, you know, not understanding more real-time data and static data and the importance of using, you know, the data you do have with consumer behavior, um, to really kind of move that needle and lower your CPAs. Make sure to tune in this one's all about data and it is solidSpeaker 2 (00:39):Created an outcome result-based offer that literally within 30 days, all we're doing is pushing in audiences that we're identifying segmenting and delivering into the various ad platforms, Google and facial being the primaries, but it can go everywhere. Every, every major ad platform, including DSP isSpeaker 3 (01:12):You're listening to the rich add poor ed podcast, where we break down the financial principles that rich advertisers are deploying today to turn advertising into profit and get tons of traffic to their websites without killing their cash. These advertisers agencies, affiliates brands are responsible for managing over a billion dollars a year in ad spend. You'll hear about what's working for them today. They're rich ads and we'll roast their Epic failures and crappy ads on the internet with core ads. Let's get into it.Speaker 1 (01:40):All right. All right. On Friday, everybody, we are back in action with another episode of the rich dad, poor ad podcasts. We've got your host, Dylan Carpenter and the house. You know, we're going to talk about what's working, what doesn't work and then some bad-ass financial principle tips. So today we have a very special guest, mr. Gill Ortega.  Back in the day, he was doing a ton of lead gen, you know, managing she probably 4 million a month, but that was in the past. Now he's the co-founder and chief Rainmaker of identity, which is kind of more of an audience creation biz, but without further ado, but the hype is real guilt. What's that, man. Thanks for hopping onSpeaker 2 (02:12):You doing thanks for having meSpeaker 1 (02:14):Not a problem at all. So kind of give everybody some context of, you know, who you are, what you're doing these days. I didn't see. Oh, sounds super awesome. I'm super into it. I'm excited to learn more, but kind of give everybody some context of kind of what you're getting into.Speaker 2 (02:27):Sure. So Zach and I met in 2015 and right when he was starting funnel dash and, uh, it was big data that I was making a really big pivot into from lead gen to, to audience creation and data-driven campaign. So, you know, all, all the privacy can per all the privacy concerns that we're hearing nowadays, you know, from like the Cambridge Analytica fiasco a few years ago, to current concerns, GDPR, all of that, wasn't going on when we started in 2015, creating what is known as identity resolution or identity graphs. And I, and just to give you some background, I'm going to, I'm not going to get into the weeds of data because it always makes people's heads spin and it, and, um, it just, you know, it's not the sexiest thing. And when it comes to marketing, you know, it's like the data and the analytics and how, you know, how you target somebody.Speaker 2 (03:30):But basically we started, uh, creating identity graphs and, you know, the old cliche of the right message at the right time, you know, pretty much every company either says they do that or wants to do that. It's, it's basically the, the levers in terms of data leverage to be able to do that. So you identify somebody that is visiting your website, right? So that's the identity part, and this is all top of funnel. So people that have not filled out a form, you know, opted in to your, to your list, we're identifying somebody and then you you're able to track that person across devices. You know, how many devices do you got now? Like you just look around your desk, right? Like a lot, right? Yeah. Probably eight or nine. It seems like. Right? So the more devices that people start piling onto their daily usage, the harder it becomes to attract somebody.Speaker 2 (04:29):So that's th...

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