ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#063 - 5 Common Pricing Mistakes That Are Harming Your Business"
Episode Synopsis
This week I’m doing a deep dive into pricing… specifically the mistakes I see business owners making time after time.
Mistake #1: Undervaluing their service
Mistake #2: Pricing Based Entirely on their Competitors
Mistake #3: Ignoring Market Research / Client Needs
Mistake #4: Not Giving Pricing Options For Their Offers
Mistake #5: Not Reviewing and Adjusting Their Pricing Regularly
Resources Mentioned
Money Mindset ebook: https://www.gillmoakes.com/fix-your-money-mindset
Coaches Unleashed (my new Facebook group): https://www.facebook.com/groups/forcoachesunleashed
Apply for a free 60-minute Breakthrough Session: gillmoakes.com/apply
More episodes of the podcast ReWild Your Business
#173 - Your Best Offer Isn't Normal
25/08/2025
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