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Listen "The Evolution of CS In A Startup with Viviana Bertinetto"
Episode Synopsis
In the early days of a startup, everyone is in customer success. Founders, CEOs, sales… everyone pitches in.
But quickly, customer-centric organizations realize that CS has to be formalized. Retention is increasingly a key foundation of growth, but when should organizations formalize CS, and what are the key decisions that need to be made along the way?
We’ve brought on Viviana Bertinetto to help share these lessons. Viviana was employee number 4 at Language I/O, and she saw the company from its founding days to now leading the Customer Success team.
Viviana shared things like:
- Who ran CS in the early days and what did it look like?
- What does it mean to have customer centric leadership
- The point Language I/O chose to formalize CS
- The key challenges and successes their team saw as CS was formalized
- Opportunities and challenges she sees in her team’s growth.
But quickly, customer-centric organizations realize that CS has to be formalized. Retention is increasingly a key foundation of growth, but when should organizations formalize CS, and what are the key decisions that need to be made along the way?
We’ve brought on Viviana Bertinetto to help share these lessons. Viviana was employee number 4 at Language I/O, and she saw the company from its founding days to now leading the Customer Success team.
Viviana shared things like:
- Who ran CS in the early days and what did it look like?
- What does it mean to have customer centric leadership
- The point Language I/O chose to formalize CS
- The key challenges and successes their team saw as CS was formalized
- Opportunities and challenges she sees in her team’s growth.
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