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Listen "From Freemium to Pilots: The Battle of B2B Customer Acquisition Strategies (AMA) with Matt Avero-Sturm and Julie Oddo"
Episode Synopsis
Freemium is best! No wait, 7 day trials! Actually, let’s run pilots!
What is your go-to-market motion? And is it the best option for you?
We pulled together a panel to explore what’s right for you. Julie Oddo, VP of Customer Success at Learn to Win and Matt Avero, Director of Marketing Operations at Sprig will share the GTM motion at their companies, and why they chose that route.
We explore traditional sales models, pilots, free trials, and freemium models, and discussing how each one can be effective depending on your product, industry, and target audience. We also talk about the data you need to make informed decisions about which model is right for you, and how to measure the success of your customer acquisition efforts.
This is a must-listen for any B2B company looking to grow their customer base and optimize their customer acquisition strategy.
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