RevOps isn’t a siloed process, it is constantly in collaboration with marketing, finance, and other departments. Being able to increase communication will improve the overall operation of your company. Discover the right strategic moves from a five time startup success story and VP of Sales Ops at Dutchie, Yin Cheng. Yin goes in depth on how to fine tune the priorities and projects of your team and adopt a forward thinking mindset in the beginning stages of operation. Yin also shares his insights into improving your Salesforce infrastructure, preparing for a potential IPO, and nurturing the RevOps ecosystem. Takeaways:Over-communicating is underrated. Cross-functionality necessitates over-communicating with all stakeholders you interact with regularly or occasionally. Doing so will allow for all parties to maintain the same level of understanding of priorities in action.With the virtualization of the workplace, there’s less opportunity for unstructured conversations between team members. To combat this decreased opportunity, schedule regular cross-department and team meetings to recalibrate or refocus your mission. Get comfortable with prioritization. As a specialist and a leader, there is always more to get done. However, your time is valuable and if you’re not careful, you may stray from the company’s objectives if you don’t prioritize. In an industry that is relatively new, heavily regulated, and experiencing rapid growth, such as the cannabis industry, it is crucial to keep up with regulatory changes, such as potential legalization of distribution and use either on a state or federal level. IPO readiness is another growth opportunity that is important to track and prepare for. Get ahead of the game in part by properly architecting Salesforce to collect and organize the data that government bodies, investors, and banks are interested in. Though difficult, justifying the creation of a team or hiring of a new employee can be found by looking at data about points of tension for the existing team, gaps in the skills of current employees, and high rates of growth beyond a team’s capabilities.Both strategically and tactically, RevOps teams have a valuable role to play in the pricing and packaging of the product because they are the medium of communication between the customer and the producer.Quote of the Show:“My team's success reflects on my success as a leader.” - Yin ChengShoutouts:RevOps Platform:https://www.clari.com/https://exchange.tableau.com/ https://www.looker.com/ Podcasts:Sean Lane https://www.operationspodcast.com/ Rosalyn Santa Elena https://therevopscollective.com/ Links:LinkedIn: https://www.linkedin.com/in/yin-c-540a4722/ Website: https://dutchie.com/ Ways to Tune In:Amazon Music - https://music.amazon.com/podcasts/08a4b302-d25e-4b7b-a11a-60e9b51df083/revops-rockstars Apple Podcast - https://podcasts.apple.com/us/podcast/revops-rockstars/id1654084702 Spotify - https://open.spotify.com/show/6ynGAP60cktaDs1Cb6Chxh YouTube - https://youtu.be/BwHNEhrDNaQ 

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