In this compelling conversation, Kate Donovan, founder and CEO of CAMP Digital, shares how she transformed from a dyslexic social worker into a tech-savvy entrepreneur who revolutionized marketing for the home services industry. After being told by Google to "get out of auto" and enter the home services space - which was a "technological desert" in 2018 - Kate built a capacity-aligned marketing platform that has scaled to serve trades businesses across multiple verticals.The episode explores Kate's unique approach to scaling businesses through her four-pillar philosophy: people, process, data, and technology. She discusses the critical balance of leveraging AI without creating liability, the importance of slowing down to go faster, and why understanding your team's capacity is essential for sustainable growth. Kate's social work background shines through in her people-first leadership style and commitment to hiring diverse talent, including LGBTQIA+ individuals, veterans, and second-chance employees.This conversation is perfect for service business owners, marketing leaders, and entrepreneurs looking to understand how technology can solve real business problems while maintaining a human-centered approach to growth.What You'll Learn:The CAMP Framework: How Capacity Aligned Marketing Platform revolutionizes service business marketing by connecting capacity management with ad spendThe "Three Times Rule": Kate's philosophy that if you do something three times, you should automate it with technologyAI Implementation Strategy: How to leverage AI tools while avoiding data privacy pitfalls and regulatory compliance issuesPeople-First Scaling: Why hiring for diversity and creating inclusive culture drives business differentiationThe Spinning Plates Analogy: How to balance people, process, data, and technology for sustainable growthEOS Integration: How the Entrepreneurial Operating System supports scaling from startup to established businessResources Mentioned:Camp Digital: Home services marketing platform (capacity-aligned marketing)Capacity Pro: Dashboard that manages marketing spend based on technician capacityEOS (Entrepreneurial Operating System): Business framework both hosts implementHubSpot: CRM and marketing platform discussedGoogle My Business & Google Ads: Platforms referenced for home services marketingChatGPT: AI tool discussed with privacy considerationsIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

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