In this eye-opening conversation, Brendon Dennewill sits down with Kristen McGarr, Founder and Fractional CRO from Adroit Insights, to discuss why most CRM implementations fail and what businesses can do differently. They dive deep into the critical importance of prioritizing people and processes before technology, sharing real-world examples of how this approach transformed a 6-person company into a 21-person team in just six months.Kristen brings her unique perspective as both a CRO and CRM expert, explaining why adoption is the #1 metric for CRM success and how to think about your CRM as a valued team member rather than just another software expense. This episode is perfect for business leaders considering a CRM implementation, struggling with current adoption issues, or planning for growth.What You'll Learn:Why the "people, process, technology" framework is critical for CRM successThe real reasons CRM implementations fail (and how to avoid them)How to calculate the true cost of CRM ownership beyond software subscriptionsStrategies for maintaining data integrity as your business growsThe importance of having an internal CRM championResources Mentioned:HubSpot: Comprehensive CRM and marketing platformZoho: Business software suite and CRM platformUpwork: Platform for finding CRM support resourcesIDC Research: Total value of ecosystem studiesGoogle Sheets integrations: For bridging spreadsheet users to CRM adoptionIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

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