English Podcast starts at 00:00:00Bengali Podcast starts at 00:14:59Hindi Podcast starts at 00:32:10WELCOME to Revise and Resubmit! 🎙️✨ The podcast where we slice open the dense world of academic research to find the juicy, beating heart inside. 🤓❤️Think about the last time you bought something online. 🛒 Maybe it was a coffee machine. Maybe a hotel room. You scrolled. And you scrolled. Past dozens of reviews. Some long and detailed. Some short and punchy. Some from a "Top 10 Reviewer" and some from a first-timer.What made you stop? What made you nod and say, "Yep, that's a helpful review"? 🤔It feels random. A gut feeling. But what if it isn't? What if your brain is wired to find different things helpful based on a simple, hidden factor: when you need the item? Buying a jacket for tonight's party is different from planning a ski trip for next winter. Your brain is in a completely different mode.This is the brilliant territory we're exploring today. 🗺️ We're diving into a phenomenal paper from the journal Electronic Commerce Research. And folks, this is a top-tier, prestigious ABDC 'A' journal – the academic equivalent of a blockbuster hit! 🏆The article is titled: "Effect of construal level on the drivers of online-review-helpfulness".The central idea, based on something called Construal Level Theory, is pure genius. 💡 The research finds that if you're buying something for the immediate future (like ordering food for dinner 🍕), you're in a "low construal" state. You want the nitty-gritty details. The how. The specifics of the review matter most.But if you're planning something for the distant future (like booking that dream vacation ✈️), you're in a "high construal" state. You're thinking about the big picture. The why. And in that state, you care more about who wrote the review. The reviewer's trustworthiness becomes the key. The details become fuzzy. The reputation shines through. Mind-blowing, right? 🤯This isn't just theory; it has massive real-world implications for how online platforms should be ranking and showing you reviews!A massive round of applause for the author, Swagato Chatterjee, for this incredible piece of research, and a huge thanks to the publisher, Springer Nature, for bringing this work to the world. 🙏And hey, if you enjoy getting your mind blown by cool research, do us a huge favor! Subscribe to "Revise and Resubmit" on Spotify, Amazon Prime, and Apple Podcast! 🎧 For even more content, including author interviews and research breakdowns, subscribe to our YouTube channel, "Weekend Researcher"! 📺So, I’ll leave you with this question to ponder...Knowing that your brain prioritizes differently based on timing, does this change how you'll approach writing your own review for a product you just received versus one you bought months ago? 🤔ReferenceChatterjee, S. Effect of construal level on the drivers of online-review-helpfulness. Electron Commer Res 25, 1115–1143 (2025). https://doi.org/10.1007/s10660-023-09716-2‌Youtube Channel⁠https://www.youtube.com/@weekendresearcher⁠Support us on Patreonhttps://patreon.com/weekendresearcher

Ver todos los episodios