Welcome toRevise and Resubmit, the podcast where we dig into the books that make us rethink how the world works. This isWeekend Book Review, and today, we’re not just talking about data—we’re talking about power, control, and the very structure of the market economy.Think about the last thing you searched online. A recipe? A news update? A product review? Now think about what happened next. Ads started following you. Recommendations changed. Somewhere, in a server you’ll never see, a new version of you was created—one built entirely from data. But who controls this? And what does it mean when data doesn’t just describe the economy butbecomes the economy itself?InData Rules: Reinventing the Market Economy, Cristina Alaimo and Jannis Kallinikos argue that digital data aren’t just tools of surveillance or efficiency—they are the architects of a new socioeconomic order. Gone are the days when businesses operated at a safe distance from the world around them. Today, data reshapes markets, dissolves boundaries, and rewires entire industries. Platforms like Amazon and Google aren’t just companies; they’re ecosystems, shifting the very foundation of how goods, services, and even knowledge circulate.Cristina Alaimo, a researcher at LUISS University in Rome, studies the digital economy and society, while Jannis Kallinikos, also at LUISS, holds the CISCO Chair in Digital Transformation. Together, they offer a critical framework for understanding data not as a byproduct of transactions but as a force that structures reality itself.So, in a world where data decide what we see, what we buy, and even what we believe—who, really, is in control?A huge thanks to the authors of this book for sparking such an urgent conversation. If you enjoyed today’s episode, don’t forget to subscribe toRevise and Resubmit on Spotify, Amazon Prime Music, Apple Podcasts, and, of course, theWeekend Researcher YouTube channel. Because in a world ruled by data, staying informed is the only way to stay ahead.ReferenceAlaimo, C., Kallinikos, J.(2024). Data Rules: Reinventing the Market Economy. MIT Press. https://doi.org/10.7551/mitpress/11751.001.0001Youtube channel linkhttps://www.youtube.com/@weekendresearcherSupport us on Patreonhttps://patreon.com/weekendresearcher

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