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Listen "The Importance of Story and Effective Follow-Ups to Your Narrative - Nick Capozzi - Revenue Today - Episode # 012"
Episode Synopsis
Nick Capozzi is the Head of Storytelling at Demostack. Today, he shares why you should have a 45-second story, a 3-minute story, and 1 in long form. Most importantly, he explains why you should be able to tell your story in 10 words! Nick also talks about sales development follow-ups to your story and avoiding the use of terms like "our solution." TakeawaysWhy "What's your story in 10 words?" can be impactfulAddress the prospect's problem instead of focusing on the solutions your provide Quote of the Show"It's not our solution. It's my prospect's problem or pain point. I was talking about the negatives. I want to push on their pain points but I want to do it in a happy way. What I mean by that is I want to acknowledge that they do have issues and get confirmation from them and take them through the story." - Nick Capozzi Connect with Nick in the links below:LinkedIn: https://www.linkedin.com/in/nick-capozzi/Twitter: https://twitter.com/NickCapozzi Ways to tune in:Amazon MusicApple PodcastSpotifyGoogle PodcastYouTube: https://youtu.be/6KEho9RSaHs
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