ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Outcomes Not Actions - Darryl Praill - Revenue Today - Episode # 009"
Episode Synopsis
Today’s guest is a funny high energy in-demand event host and panel moderator. He’s an accomplished award-winning marketer, a sales world top 50 keynote speaker, and multi-time gold medalist content creator. Darryl Praill is the host of the “Inside Inside Sales” podcast and the CMO of Agorapulse. Darryl joins Jared this week to smash revenue myths, show you how to make social media work for you, and explore the mysterious world of “dark social”.
Takeaways:
Revenue Myth: “social media doesn’t work for me because I don’t have a following.”
To increase your connection rates on social media, make sure your messages are personalized and contain no ask. Connect as people first.
Creating good content is important to developing connections. Before anyone will connect with you, they will preview your content first to see what you have in common.
When you prioritize the number of activities rather than the conversation rate, you encourage your sales reps to utilize ineffective, spammy strategies
“Dark Social” is when a lead comes in but you can’t trace it to any one particular source. Dark social is driven by referrals and awareness.
You can't expect your team to perform to the levels you desire or require if you're not doing it yourself.
Demonstrating relevancy is more important than telling your prospect that you went to the same school as them.
Quote of the Show:
“Relevancy speaks to a personal pain or challenge that is very immediate to me” - Darryl Praill
Links:
Twitter: https://twitter.com/ohpinion8ted?s=20&t=ToqDx1tQ1IblXeTyPbsUPw
LinkedIn: https://www.linkedin.com/in/darrylpraill/
Website: https://www.agorapulse.com/
Podcast: https://podcasts.apple.com/us/podcast/inside-inside-sales/id1436064292
Ways to Tune In:
Amazon Music
Apple Podcast
Spotify
Google Podcast
YouTube: https://youtu.be/sdCYCK5uB0k
Takeaways:
Revenue Myth: “social media doesn’t work for me because I don’t have a following.”
To increase your connection rates on social media, make sure your messages are personalized and contain no ask. Connect as people first.
Creating good content is important to developing connections. Before anyone will connect with you, they will preview your content first to see what you have in common.
When you prioritize the number of activities rather than the conversation rate, you encourage your sales reps to utilize ineffective, spammy strategies
“Dark Social” is when a lead comes in but you can’t trace it to any one particular source. Dark social is driven by referrals and awareness.
You can't expect your team to perform to the levels you desire or require if you're not doing it yourself.
Demonstrating relevancy is more important than telling your prospect that you went to the same school as them.
Quote of the Show:
“Relevancy speaks to a personal pain or challenge that is very immediate to me” - Darryl Praill
Links:
Twitter: https://twitter.com/ohpinion8ted?s=20&t=ToqDx1tQ1IblXeTyPbsUPw
LinkedIn: https://www.linkedin.com/in/darrylpraill/
Website: https://www.agorapulse.com/
Podcast: https://podcasts.apple.com/us/podcast/inside-inside-sales/id1436064292
Ways to Tune In:
Amazon Music
Apple Podcast
Spotify
Google Podcast
YouTube: https://youtu.be/sdCYCK5uB0k
More episodes of the podcast Revenue Today
#118 - David Maxey - Head of Revenue Operations, US at XM Cyber - Execute a Sound Revenue Model
27/10/2023
#117 - Leslie Greenwood - Founder & CEO of Chief Evangelist Consulting - Evangelist-Led Growth
25/09/2023
#116 - Rebecca Marshburn - Head of Community at Common Room - Building a Community Product 101
18/09/2023
#113 - Jillian Bejtlich - Community Lead at Calendly - Supercharging GTM with the Community
07/08/2023
In God we trust