Today's guest is a GTM leader with 20-plus years of experience in marketing tech, data science, recruiting, and advertising. He's built high-growth companies from the ground up. Olivier L’abbé is the former President of Metadata. Olivier joins Jared Robin on the show this week to sit down and chat about revenue and marketing. Olivier shares his wisdom on how to drive engaging brand-focused content, amp up your marketing strategy, and increase your closing percentages.
 
 
Takeaways:
Revenue Myth: “If you have a good product and good sales team, you don’t need marketing”
When it comes to Demand Generation, you can build demand, or convert on existing demand. Ads are great for converting existing demand, but building demand requires a more in-depth content creation process.
Product lead growth is an effective way for small teams to figure out early on if their product has a high demand. 
Promoting content on LinkedIn, and having your employees share it gets you free marketing to their networks. 
One of the worst things you can do when leading a sales team is to have your sales reps try to convert customers who are not a good fit.
Using video communications as a sales rep is one of the best ways to increase your closing percentage.
At the end of the day, marketing is more important to scaling revenue efficiently than having really good salespeople.



Quote of the Show:
“The difference between a good salesperson and a mediocre one is going to be how they spend their time.” - Olivier L’abbé


Links:
Twitter: https://twitter.com/Oli_G 
LinkedIn: https://www.linkedin.com/in/olivier-labbe/ 
Website: http://www.propsf.net/ 



Ways to Tune In:
Amazon Music
Apple Podcast
Spotify
Google Podcast
YouTube: https://youtu.be/ydSgqavEd-M 

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