A lot of success in sales and even in running whole businesses comes not only from experience in the industry but also from working for customers and knowing the problems that need to be solved.In this episode of the Revenue Today podcast, Jared has a great conversation with his long-time friend Ryan Scalera, Head of Business Development at Flosum. Ryan debunks a myth about generating revenue, shares the key metrics he typically follows, and provides insight into the opportunities in a Business Development Representative (BDR) role. TakeawaysRevenue Myth: Most companies and founders have no idea about the actual business problem that they solve forFinding the north star metrics is usually easier said than doneStrengthen your weaknesses instead of just doubling down on your strengthsThe BDR role might return to the roots of full cycle in the incoming years Quote of the Show"That's why I'm glad I went to AE before I went into this role because I was an SDR, then I was an AE, and I sold to sales leaders so I started to understand them and what they measure. That's how I became a better sales leader is by selling to them and really just running great discovery on them to learn what good looks like and where you can spot problems in a funnel." - Ryan Scalera Connect with Ryan in the links below:LinkedIn: https://www.linkedin.com/in/ryanscalera/Tiktok: https://www.tiktok.com/@ryanscalesales Ways to tune in:Amazon MusicApple PodcastSpotifyGoogle PodcastYouTube: https://youtu.be/6KEho9RSaHs

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