Gurupandian Chandrasekaran is the VP of Revenue & Growth at JustCall and SaasLabs. Today, he shares how we can better differentiate customer success call signals from sales call signals. He talks about how to implement listening in connection to those signals and in your go-to-market (GTM) process as a whole. TakeawaysThere are human signals which are consistent in all calls and there are some that will depend on factors like the team, industry, features, resolutions, etc.Implementing proper listening in a GTM strategy benefits all teams whether you are in sales, support, or marketing.When implementing listening, you need to plug in tools that actually give actionable insights. Quote of the Show"Listening is a key thing that you have to make part of your GTM engine. You have to build that muscle. That muscle is crucial because it kind of provides context to all teams whether you are in sales, success, support, marketing, it doesn't matter." - Gurupandian Chandrasekaran  Connect with Gurupandian in the link below:LinkedIn: https://www.linkedin.com/in/gurupandian/ Ways to tune in:Amazon MusicApple PodcastSpotifyGoogle PodcastYouTube: https://youtu.be/6KEho9RSaHs

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