Nick Capozzi is the Founder of SalesPitching and Head of Storytelling at Demostack. Today, he talks about the different ways you can better describe what your product does without telling the prospect that it saves them time and money. TakeawaysWhen telling a story, it should never be about saving time or money. Because that's what everybody is saying already.Evoke emotion to help the prospect navigate through their own story and become willing to share more.Listen back to your story or recordings from time to time because it also has to evolve. Quote of the Show"Fear, uncertainty, and doubt does not work in a business environment. What you're trying to do is build a champion on the other side. And if you build a champion and get people excited about what you're doing, there are 10 people out there selling the same product you but if you can get someone on your side, you immediately hit top 3." - Nick Capozzi Connect with Nick in the links below:LinkedIn: https://www.linkedin.com/in/nick-capozzi/Twitter: https://twitter.com/NickCapozzi Ways to tune in:Amazon MusicApple PodcastSpotifyGoogle PodcastYouTube: https://youtu.be/6KEho9RSaHs

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