In this episode, we sit down with Tom and Will, the co-founders (and brothers) behind Bitcast - the Bittensor subnet that's turning content creators into miners.Instead of hashing or training models, Bitcast miners create YouTube videos based on sponsored briefs. Brands set the agenda, creators compete for watch time, and the best-performing videos earn alpha. We dig into how the system works, who the creators are, how briefs are scored, and what safeguards are in place against low-quality or AI-spammy content. We also explore:The economics of content-as-miningMultilingual creator campaigns validated by LLMsWhy their clients (like Chutes) are getting 1,000+ hours of watch time within daysHow podcast ad reads are now being monetised via pre-rollsThe roadmap for fiat payments, better creator onboarding, and cross-chain briefsTom and Will also drop hints about their agency model, how non-Bittensor brands might use Bitcast in the future, and why they believe they're disrupting $10K/month content retainers.

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