Welcome back to Revenue RX, Optical Retails wins and Part 2 with Dr. Trevor Miranda.In this episode we continue to drill down on the commercial aspect of the Optical Retail business and its significance to the success of the practice. Dr. Miranda will continue to offer insights of what makes his practice successful by having a 100% buy-in to the overall culture he has created.(00:00)  Destination or Location Marketing (06:00)  Emotional Connection for Retention (13:10)   Optometry - a Trusted Profession & Obtaining Trust in the Dispensary               (14:40)   Customer Retention through Education (18:21)    What it Means to Care - & Wrap it into a solution (22:13)    Exit Strategy (26:33)   Future Trends (29:30)   OD obsolesce? Saved by Human Interaction (32:35)   OD's Embracing Retail & Sales (36:06)   Is There an Ethical Conflict with Sales? Or Misconception?(40:00)   Business Education suggested Resources(43:30)   Selling is Educating  (46:38).  The Dispensary pays the Bills $REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time.I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Your suggestions will be most appreciated. For more personal attention: Please click the link below 👇https://www.revenuerx-opticalretailwins.comhttps://josephmireault.focalpointcoaching.com/ 

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