Join Anthony Karls and James Patterson from Rocket Clicks as they dive into the differences between testing and optimization in paid media. Learn how local entrepreneurs can balance large-scale tests with small optimizations to drive growth and improve marketing performance.00:00 Introduction to Revenue Roadmap00:23 Getting to Know James Patterson02:02 Understanding Testing vs Optimization03:45 Optimization Examples and Strategies05:45 Maturity in Marketing Programs14:19 Risks and Rewards of Testing17:04 Conclusion and Final ThoughtsCheck out our Blog!https://rocketclicks.com/client-education/testing-vs-optimization-paid-media-strategy/#digitalmarketing  #ppc  #businessgrowth Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business? Follow these steps: 1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 2. CONNECT WITH US: LinkedIn: https://www.linkedin.com/in/anthonykarls/ https://www.linkedin.com/in/tylerdolph/ https://www.linkedin.com/company/rocket-clicks Facebook: http://facebook.com/2311.karls.anthony https://www.facebook.com/profile.php?id=61577369996484 http://facebook.com/RocketClicks Instagram: http://instagram.com/karls.anthony https://www.instagram.com/tylerxdolph/ https://www.instagram.com/rocketclicks/ 3. TELL ME WHAT YOU WANT: Tell me in the comments if you liked this podcast and w...

Ver todos los episodios