Join Anthony Karls, President of Rocket Clicks, and digital marketing expert James Patterson as they dive into effective platform selection for paid media. Learn about the five stages of customer awareness, using CTV/OTT, search ads, and crafting compelling offers to boost your local business’s revenue.00:00 Introduction to Revenue Roadmap00:20 Reflecting on Marketing Careers00:49 The Importance of Sales Experience in Marketing03:44 Choosing the Right Platforms for Paid Media04:35 Understanding the Five Stages of Awareness06:58 Applying Awareness Stages to Platform Selection09:31 Examples and Strategies for Platform Selection12:22 Creating Effective Ads for Different Platforms17:14 Measuring Success in Digital Marketing18:58 Final Thoughts and Best PracticesCheck out our blog!https://rocketclicks.com/client-education/platform-selection-paid-media/#DigitalMarketing #PPC #BusinessGrowthCurious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business? Follow these steps: 1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 2. CONNECT WITH US: LinkedIn: https://www.linkedin.com/in/anthonykarls/ https://www.linkedin.com/in/tylerdolph/ https://www.linkedin.com/company/rocket-clicks Facebook: http://facebook.com/2311.karls.anthony https://www.facebook.com/profile.php?id=61577369996484 http://facebook.com/RocketClicks Instagram: http://instagram.com/karls.anthony https://www.instagram.com/tylerxdolph/ https://www.instagram.com/rocketclicks/ 3. TELL ME WHAT YOU WANT: Tell me in the comments if you liked this podcast and w...

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