After years of honing his revenue operations chops at Assent Compliance and Shopify, Craig co-founded Jameson Strategies to bring winning go-to-market strategies to smaller companies in an affordable way. Now he is doing the same as part of York IE, which acquired them in 2022. In this revenue maverick session, Craig goes beyond the critical foundational metrics to talk about some out of the box analytics techniques that can give companies a competitive advantage. These techniques arise from the RevDynamiks™ methodology, developed by Craig and his business partner, where they draw parallels between Go-to-Market and Fluid Mechanics, to better understand relationships between different aspects of the revenue engine and thus make Go-to-Market strategies more effective.

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