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Listen "Let Us Be Clear Revenue Managers Do Not Create Demand"
Episode Synopsis
Welcome to another Expert Insights discussion.
Today we are joined by:
🔹 Connor Vanderholm
CEO and Co-founder of Topline, one of our Expert Partners
We speak with Connor at Hampton Inn & Suites Orem whilst he is out and about on a business road trip. He outlines what he feels are some misconceptions of where Revenue Managers sit in the demand equation and what they are responsible for – which is primarily Yield Management.
He explains there seems to be a misunderstanding that Revenue Managers create demand.
Revenue Managers can capture and capitalize on demand that is there, but they do not create it. Yes, demand can be created, but Connor believes that is the function of marketing, ecommerce and sales – working in conjunction with Revenue Management.
Hope you enjoy it 🤞👍
If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/TL7LFEBVw1M
🗣 Feel free to drop us a line with any questions, thoughts or comments at: [email protected]
We’re always interested to hear from you and happy to follow up with our guests on any questions.
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Today we are joined by:
🔹 Connor Vanderholm
CEO and Co-founder of Topline, one of our Expert Partners
We speak with Connor at Hampton Inn & Suites Orem whilst he is out and about on a business road trip. He outlines what he feels are some misconceptions of where Revenue Managers sit in the demand equation and what they are responsible for – which is primarily Yield Management.
He explains there seems to be a misunderstanding that Revenue Managers create demand.
Revenue Managers can capture and capitalize on demand that is there, but they do not create it. Yes, demand can be created, but Connor believes that is the function of marketing, ecommerce and sales – working in conjunction with Revenue Management.
Hope you enjoy it 🤞👍
If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/TL7LFEBVw1M
🗣 Feel free to drop us a line with any questions, thoughts or comments at: [email protected]
We’re always interested to hear from you and happy to follow up with our guests on any questions.
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
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