The Sales Innovation Paradox with Dr. Howard Dover, Director of the Center for Professional Sales at UT Dallas

Rev-Tech Revolution
06/01/2024 59 min
The Sales Innovation Paradox with Dr. Howard Dover, Director of the Center for Professional Sales at UT Dallas

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Episode Synopsis

Join us as Dr. Howard Dover joins Betsy to discuss the key ideas from his book "The Sales Innovation Paradox" including why companies struggle to achieve efficiency gains from new sales technologies. We explore the innovation adoption cycles faced by customers, sales reps, and companies and how they create inertia hampering performance improvements.

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