In this episode, Krystal and Sara Martinez delve into the intricacies of hosting retreats, emphasizing the importance of treating it as a sustainable business. Sara shares her journey from corporate event planning to becoming a business advisor in the retreat industry, highlighting the gaps she identified and the community she built through the Retreat Professionals Network. They discuss the significance of aligning one's vision and core values with business practices, navigating trends authentically, and implementing effective financial strategies for long-term success in the retreat space. In this conversation, Sara Martinez discusses the financial aspects of hosting retreats, emphasizing the importance of profitability, community support, and the balance between emotions and business practices. She highlights common financial mistakes made by retreat hosts and the necessity of having a well-rounded budget. The discussion also touches on the mindset around money, the value of feedback, and the significance of building a supportive community for success in the retreat industry.

𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗥𝗘𝗧𝗥𝗘𝗔𝗧 𝗕𝗨𝗜𝗟𝗗𝗘𝗥
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𝗔𝗕𝗢𝗨𝗧 𝗦𝗔𝗥𝗔
Sara Martinez is a Custom Experience Manager and Event Strategist who founded her first business at age 19 and received her entrepreneurship certificate from the College of DuPage in 2014. After honing her event planning skills as a registration manager for large-scale conferences, she developed a passion for creating impactful live events. A Certified Yoga Instructor since 2017, Sara blends her love of health, wellness, and strategic event planning through SM Specialty Events. She helps entrepreneurs showcase their offerings via retreats, conferences, and topic-focused gatherings, all while raising her family in Chebanse, Illinois.

𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗦𝗔𝗥𝗔
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𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦
00:00 The Business of Retreats: A Sustainable Approach
02:55 Sara's Journey: From Corporate to Retreats
06:12 Identifying Gaps in the Retreat Industry
08:54 Building a Community: The Retreat Professionals Network
11:59 Aligning Vision and Purpose in Retreats
15:01 The Importance of Core Values in Business
18:06 Navigating Trends and Authenticity
21:01 Financial Strategies for Sustainable Retreats
31:12 Financial Strategies for Retreat Hosts
34:25 The Importance of Financial Well-being
36:33 Creating Sustainable Business Practices
39:21 Understanding Worth and Value in Business
42:54 Balancing Emotions in Business
51:23 Common Financial Mistakes in Retreat Hosting

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