Core values are the fundamental beliefs of a person or organization. And today, we’re going to talk all about that with Core Value Evangelist, Entrepreneur, fellow Podcaster, and Best-Selling Author Darius Mirshahzadeh. He shares his core values in life and business and his book, The Core Value Equation, from which entrepreneurs and CEOs can get pointers about building the right company culture.   Darius Mirshahzadeh is a high-growth CEO, serial entrepreneur, and culture-building mad scientist ranked #9 on Glassdoor’s list of Top CEOs of Small and Medium Companies in the US. He’s led organizations that have won numerous Stevie awards, been named “#3 Best Place to Work” by San Francisco Business Times, and have landed at #40 on the Inc. 500 list of fastest-growing companies. Darius has been recognized in the New York Times and Inc. Magazine for innovation in corporate culture. His business insights and thought leadership have been published in Huffington Post, Entrepreneur.com, Fast Company, and Forbes.   Grab a copy of his book, The Core Value Equation: https://therealdarius.com/book-3/   Reach out to Darius at: Website: https://therealdarius.com/ LinkedIn: https://www.linkedin.com/in/dariusmirshahzadeh/ IG: https://www.instagram.com/whoompdarius/ FB: https://www.facebook.com/therealdariusm  YT: https://www.youtube.com/user/dmirshahzadeh Twitter: https://twitter.com/kingdarius   Listen to his podcast, Greatness Machine: https://therealdarius.com/podcast/   Show notes: [0:50] How did Darius come up with the core value evangelist? [7:12] Putting family first, business second [13:57] Do people not plan out their core values because it’s hard to tell yourself the truth? [23:36] On his love for words [26:52] The eye of the tiger [33:20] Where to find Darius Connect with Bill Bloom  Web: https://www.bloomfinancialco.com/ https://bloomfinancialco.kartra.com/page/bNJ87 Email: [email protected]  LinkedIn: https://www.linkedin.com/in/bloomfinancial/ FB: https://www.facebook.com/retireasyoudesirepodcast     Securities and investment advisory services offered through Woodbury Financial Services, Inc. (WFS) member FINRA/SIPC. WFS. is separately owned and other entities and/or marketing names, products or services referenced here are independent of WFS.     Views expressed in this podcast are for general informational purposes only and are not intended to provide or be a substitute for specific professional financial, tax or legal advice or recommendations for any individuals. Information is based on sources believed to be reliable; however, their accuracy or completeness cannot be guaranteed.

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