WorkLife: The case against personal branding

13/05/2025 24 min
WorkLife: The case against personal branding

Listen "WorkLife: The case against personal branding"

Episode Synopsis

In the age of social media and influencers, we’re constantly pushed to think of ourselves as brands—shiny packages containing all of our best traits to market to employers and followers. But striving to build a “personal brand” may actually hinder your ability to make genuine connections and maintain a strong reputation. In this episode, Adam explores the science on alternatives to personal branding and explains why contribution, collaboration, and humility are better self-promotional tools than a carefully crafted image. Guests: management professor Mark Bolino; military leader Chevy Cook; writer and brand consultant Debbie Millman, host of the podcast Design Matters.Host: Adam Grant (Instagram: @adamgrant | LinkedIn: @adammgrant | Website: adamgrant.net/)Guest: Mark Bolino (Instagram: | Website: ou.edu/price/bios/mark-bolino)Chevy Cook (LinkedIn: @chaveso-chevy-cook | Website: ausa.org/people/ltc-chaveso-cook)Debbie Millman (Instagram: @debbiemillman | LinkedIn: @deborahmillman | Website: https://debbiemillman.com/) Linkshttps://www.centerformentoring.com/about-us/meet-chevy-cook-phdSubscribe to TED Instagram: @tedYouTube: @TEDTikTok: @tedtoksLinkedIn: @ted-conferencesWebsite: ted.comPodcasts: ted.com/podcastsFor the full text transcript, visit ted.com/podcasts/rethinking-with-adam-grant-transcriptsInterested in learning more about upcoming TED events? Follow these links:TEDNext: ted.com/futureyouReThinking is produced by Cosmic Standard. Our Senior Producer is Jessica Glazer, our Engineer is Aja Simpson, our Technical Director is Jacob Winik, and our Executive Producer is Eliza Smith. Hosted on Acast. See acast.com/privacy for more information.