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Listen "Nobody Sells a Commodity"
Episode Synopsis
While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!
"We're a commodity." "You know, it's really all about price in our market when you sell what I sell."
I get these kinds of statements a lot. It's really easy to feel that way. There are some industries out there, where what you sell really is perceived the same as what your competitors sell, that's tough. But let's talk about the truth. The truth is, if you're really a commodity, you wouldn't have a job. Why wouldn't you have a job? Because if it's really a commodity, then no one needs to sell it. Let's talk about how to sell your product.
"We're a commodity." "You know, it's really all about price in our market when you sell what I sell."
I get these kinds of statements a lot. It's really easy to feel that way. There are some industries out there, where what you sell really is perceived the same as what your competitors sell, that's tough. But let's talk about the truth. The truth is, if you're really a commodity, you wouldn't have a job. Why wouldn't you have a job? Because if it's really a commodity, then no one needs to sell it. Let's talk about how to sell your product.
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