ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Creating Context Around Context"
Episode Synopsis
While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!
Context. It's the reason that sales get made and a lack of context is why sales don't get made. You can have the most brilliant value proposition in the world. You can have a very polished elevator pitch. You can have all the right words to say. But if you don't say them at the right time, and that right time has everything to do with context, then they won't mean anything. And I think that is why so many salespeople get frustrated.
Context. It's the reason that sales get made and a lack of context is why sales don't get made. You can have the most brilliant value proposition in the world. You can have a very polished elevator pitch. You can have all the right words to say. But if you don't say them at the right time, and that right time has everything to do with context, then they won't mean anything. And I think that is why so many salespeople get frustrated.
More episodes of the podcast Rethink The Way You Sell
Salespeople Ruin Everything with Todd Caponi
16/10/2025
Another Race to the Bottom
14/10/2025
A Real Assessment of Your Situation
09/10/2025
Hold Yourself Accountable with Mike Simmons
07/10/2025
Stop Complicating Things with Mike Simmons
18/09/2025
It's a Team Sport
16/09/2025
In God we trust