ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Be "one up" with Anthony Iannarino"
Episode Synopsis
I know something you don’t know, and you’d probably be better off if you knew it too.
Today, I’ve got Anthony Iannarino on the show to talk about the concept of being 1-Up in sales, and why it’s your obligation to be in that position.
Here’s what we covered:
What does it mean to be 1-Up?
How do you prospect from a 1-Up position?
How important is a confident tone when you prospect?
How do you communicate value in text format?
What does consultative selling really mean?
The value of also being 1-Down
You can purchase Anthony’s book, Elite Sales Strategies here: https://www.amazon.com/Elite-Sales-Strategies-Creating-Consultative/dp/1119858941
Download the 8 Reasons Your Team Isn’t Creating More Opportunities white paper at https://jeffbajorek.com/8reasons
Share this episode and subscribe wherever you get your podcasts, and don’t forget that the show is now on YouTube.
Today, I’ve got Anthony Iannarino on the show to talk about the concept of being 1-Up in sales, and why it’s your obligation to be in that position.
Here’s what we covered:
What does it mean to be 1-Up?
How do you prospect from a 1-Up position?
How important is a confident tone when you prospect?
How do you communicate value in text format?
What does consultative selling really mean?
The value of also being 1-Down
You can purchase Anthony’s book, Elite Sales Strategies here: https://www.amazon.com/Elite-Sales-Strategies-Creating-Consultative/dp/1119858941
Download the 8 Reasons Your Team Isn’t Creating More Opportunities white paper at https://jeffbajorek.com/8reasons
Share this episode and subscribe wherever you get your podcasts, and don’t forget that the show is now on YouTube.
More episodes of the podcast Rethink The Way You Sell
Salespeople Ruin Everything with Todd Caponi
16/10/2025
Another Race to the Bottom
14/10/2025
A Real Assessment of Your Situation
09/10/2025
Hold Yourself Accountable with Mike Simmons
07/10/2025
Stop Complicating Things with Mike Simmons
18/09/2025
It's a Team Sport
16/09/2025
In God we trust