Madelyne Kirch is the founder of Sun & Moon Marketing Communications in New York. What differentiates her agency is its focus on real estate. Madelyne founded her company in her basement with a $2,500 investment. That was almost 30 years ago, and the need for Sun & Moon's expertise hasn't waned, in part because developers are not schooled in marketing and generally need (serious) help. Over the years 'marketing' has changed (a lot). Gone are the days of ads in a newspaper. Today you need to find your audience in other ways. Listen in to hear how Madelyne thinks marketing real estate works best. If you'd like to join me in my quest to rethink real estate, there are two simple things you can do. Share this podcast and go to RethinkRealEstateForGood.co, where you can subscribe to be the first to hear about my podcasts, blog posts and other goodies.

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