John Liss is running on fumes. He's up very early, every morning, building his company FAST. And he's doing something important and having fun.   John has always been fascinated by the real estate industry.  But more often than not, John says, people do not realize the true value of their real estate asset because the industry is ... a little sloppy. John has set out to solve that problem with the company he launched in 2019 -  True Footage. They provide residential appraisals that are super-accurate, using lidar and machine language-based software. Not only can they create faster turnaround times and more accurate underwriting for lenders, they are adding a level of objectivity to a process that is often highly subjective. And they are in demand. Over the last year John has added 200 employees, he's in 17 cities, and he's only just started. If you'd like to join me in my quest to rethink real estate, there are two simple things you can do. Share this podcast and go to RethinkRealEstateForGood.co, where you can subscribe to be the first to hear about my podcasts, blog posts and other goodies.

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