Retention Chronicles

Por: Mariah Parsons
Ecommerce brands are focusing on increasing customer retention. Join us as we discuss marketing, operations, and the customer experience with top DTC brands for real strategy around generating revenue, email marketing, social media, performance metrics, AI, customer communication, & more in the Shopify ecosystem.

Retention Chronicles is hosted and produced by Mariah Parsons and is sponsored by Malomo, a branded order tracking platform improving the post-purchase experience. Be sure to subscribe & check out retentionchronciclespodcast.com .
172 episodios disponibles

Latest episodes of the podcast Retention Chronicles

Mostrando página 7 de 9

Letting your great tasting product speak for itself with Christina Dorr Drake (Willa’s Oat Milk) 30/01/2023
Understanding attribution models to inform acquisition and retention strategy with Dylan Byers, Jacob Paduch, & Liam Veregin at Aplo 23/01/2023
Dave Burchett (Avance Vinyl): Understanding your Ideal Customer Profile (ICP) to inform smart ad creative 16/01/2023
Drew Himel (FIRESIDE): Humanizing the customer experience 09/01/2023
BEST OF 2022: Partners 02/01/2023
BEST OF 2022: DTC Brands 26/12/2022
Adam Sharon-Zipser & Nick Kennedy (Elephant Room & Giftnote): Marketing to both the gift giver and gift receiver 19/12/2022
Mariah & Noah discuss the influence of social media and social proof 15/12/2022
Luke Kingma (Bored Cow): Making your brand stand out by doing something fun and memorable 12/12/2022
Dan Caldwell (Klaviyo): Advanced segmentation with tactical takeaways for transactional messaging 05/12/2022
Noah & Mariah discuss searching a brand’s social media before buying from them 01/12/2022
Matt Orlic (Football Supplements & Inspire Brands Group): Creating educational content with your audience in mind 28/11/2022
Luis Lluis (GrowthStable): Capturing your customer's excitement to increase LTV 21/11/2022
Yaw & Mariah talk about TikTok as a search engine and an entertainment platform 17/11/2022
Sergio Tache (Dossier): Carving your own space in an industry 14/11/2022
Aaron Schwartz (Loop): The consumer has been trained to look for pitfalls while buying 07/11/2022
Noah & Mariah: Discuss B2C and B2B marketing around BeReal and TikTok, as well as the holiday rush 03/11/2022
Jennifer McKay Newton & Hannah Toporoff (DefineMe Fragrances): Replicating an in-person buying experience online 31/10/2022
Michael De Santis (Doris Dev & Canopy): Retention starts on the factory floor 24/10/2022
Brian & Mariah: Chat about AARP on TikTok, Amazon Prime day & BFCM, the newest Shopify ad, and the Metaverse 20/10/2022
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