TakeawaysBlack Friday sales increased by 3.4% year over year, exceeding forecasts.The holiday shopping season is now more experiential and omnichannel.Retailers that enhance customer experience see better outcomes.Consumers are shopping more intentionally this year, focusing on value.Gen Z shoppers prefer physical stores over online shopping.Malls are becoming social hubs for friends and family gatherings.Execution in stores like Home Depot and Lowe's was impressive.Target's marketing strategies, like the Taylor Swift book, were effective.Weather conditions will impact shopping behavior this season.The holiday season is expected to be strong despite fewer shopping days. Chapters00:00 This Week in Research, Highlighting Selected Retail Trends and Holiday Insights02:54 Black Friday Performance and Trends06:11 In-Store Experiences and Observations09:06 Consumer Behavior and Mall Dynamics11:59 Key Takeaways and Future Outlook  on Black Friday from Coresight Research. 

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