The Effect of TikTok Live Shopping on The Growth of Digital Fashion Retail

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15/07/2022 21 min

Listen "The Effect of TikTok Live Shopping on The Growth of Digital Fashion Retail"

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Episode Synopsis

The trend of online shopping encourages business owners to be more creative and innovative in promoting their products on digital platforms. Recently, there has been a promotion trend through live streaming sales on one digital platform called TikTok. This phenomenon is followed by so many online shops, including Clouwny.  A clothing brand that sells fast fashion products at affordable prices for women aged 18 until 35.
Here, Clouwny’s owner—Nita Christina will share the impact of TikTok Live on her business’ growth and her standpoints on how TikTok Live is advantageous for business owners promoting their products.

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