Collectively, we're amazed at simple ideas - like "be customer-centric." But then reality arrives and for various reasons, the simple idea becomes clouded and risks being forgotten. In this episode, Oliver Banks explores why we enjoy listening out for simple ideas. And the reasons that result in that simple idea never making it to fruition. Listen to this episode and discover:Why a simple idea can be so inspirational. But why does that simple idea struggle to be realised?And what you can do differently to drive your transformation more.Show notes are at www.obandco.uk/184. 

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