Social media has made retailers and brands much more accessible for consumers. And influencers are increasingly being used to make companies more personable in this highly accessible world. In this episode, Oliver Banks is joined by B2C and B2B influencer, Michael LeBlanc. Together they discuss how influencers are changing retail and what best practice looks like.Listen to this episode to discover:What's working well with using influencers. A guideline for deciding how much to spend on influencer marketing. How to make a great relationship between a retailer/brand and an influencer. Show notes at www.obandco.uk/179.

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