The metaverse has exploded into our lives and it will drive innovation and disruption. But a big question still remains - what is the metaverse? It leads to contradictions of opinion and confusion about the opportunities and threats it presents. Join retail transformation specialist, Oliver Banks, and explore what the metaverse is and what it means for retail and life in general.So, in this podcast episode, you'll learn about:What the metaverse is - and a more basic conceptual way of thinking about it. The opposing views and contradictions that exist around the metaverse. The challenges that the metaverse brings to life. And what you need to do to start considering how the metaverse fits in your strategy. Full show notes are available at: www.obandco.uk/172.

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