From Pork Rinds to Community Groceries: A Rural Success Story with Kelly Perry of Perry's Pork RindsIn this episode of Retail Retold, Chris Ressa chats with Kelly Perry, co-owner of Perry's Pork Rinds and Country Store in Bronson, Kansas. Kelly shares her journey from starting an e-commerce pork rind business to owning a multi-SKU grocery store in a town of 304 people. Faced with numerous challenges, including licensing, food handling certification, and the COVID-19 pandemic, Kelly and her husband transitioned from their full-time jobs to build a thriving rural grocery store. With a focus on community relationships, local sourcing, and innovative product offerings, Perry's Pork Rinds and Country Store has become a local favorite and achieved significant growth. Kelly's inspiring story underscores resilience and entrepreneurial spirit, making this episode a must-listen for anyone interested in community-focused business success.00:00 Introduction to Retail Retold00:22 Meet Kelly Perry: From Kansas to pork rinds01:18 The Unexpected journey to retail02:35 Building a business from scratch04:19 Expanding during the pandemic06:15 Creating a micro grocery store08:30 Learning the retail ropes11:41 Community engagement and produce programs13:39 The popularity of fresh produce16:01 The difference between pork rinds and cracklins18:20 24-Hour access inspiration19:50 Website impressions and social media20:14 Sales and Growth Journey21:25 Expanding beyond the store22:24 Online sales and email marketing23:40 Local sourcing and community engagement26:24 Building the store and overcoming challenges28:29 Unique products and customer service32:05 Future plans and pork rind expansion34:48 Fun questions and conclusion

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