This episode is brought to you by Commerce.How does one of the key leaders in experiential retail prefer to shop? What brands is she loyal to? Most importantly, what advice does she have for retailers striving to stay relevant in consumers’ minds and hearts? During this episode of Rapid Fire Retail, we get to the heart of some key issues (and have some fun) with Melissa Gonzalez, Founder and CEO of the Lion’esque Group. 
-----How to Win Customers Across Every ChannelThis guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

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