Quantifying the Retail Media Opportunity

23/05/2022 20 min Episodio 110
Quantifying the Retail Media Opportunity

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Episode Synopsis


Retail media networks are having a real moment. It seems like everyone is trying to capitalize on this new revenue opportunity, and are taking a page from Amazon’s growth playbook. But why?   For this week’s Retail Remix, we dig into the retail media trend by revisiting a fireside chat between Nicole Silberstein, Ecommerce Editor for Retail TouchPoints, and Jess Huang, a former Partner at McKinsey & Company. During the discussion, which was part of the Retail Innovation Conference virtual experience, they discussed:   The size and growth potential of the retail media network landscape;   Why so many retailers are jumping on this new opportunity; and  How retailers can develop effective (and profitable) retail media models.   RELATED LINKS Watch the RIC session on-demand Get more media network coverage  McKinsey perspectives on retail media Download our latest special report on how to capitalize on the media network opportunity