This episode is brought to you by Commerce.Connected TV (CTV) is becoming a central marketing and advertising channel for brands as streaming networks bolster their subscription offerings. They’re becoming a conduit for delivering engaging, personalized campaigns that drive brand awareness, product discovery, in-store traffic and conversions. Roku is helping drive this new era of shoppable content by providing the streaming devices consumers need to access content across apps and devices. Plus, through partnerships with companies like Walmart, it is helping shape the future of the category. During this episode of Retail Remix, Sarah Monahan, Roku’s Head of Verticals, shares: How the streaming wars will continue to drive the evolution of CTV; Tips to help retailers align their CTV decisions and tactics to specific business objectives and success measures; and Details on how Roku is partnering with brands, retailers and even streaming services to support innovation in CTV advertising and creative storytelling.RELATED LINKSLearn more about Roku’s Advertising servicesSee more CTV coverage on Retail TouchPointsRead the deep-dive report on CTV best practices
-----How to Win Customers Across Every ChannelThis guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

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