Retail Resilience: Startup Innovations That Protect Revenue When It Matters Most

10/09/2025 16 min

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Episode Synopsis

Retail isn’t defined by steady, predictable flows of demand: it’s shaped by moments. A handful of holidays and seasonal cycles consistently account for disproportionate revenue and consumer attention. This is where the Microsoft for Startups Pegasus Portfolio becomes highly relevant. Each startup addresses a piece of the seasonal execution puzzle.

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