Bobby Herrera is a transformative leader, author, and the co-founder and president of Populus Group. His journey, encapsulated in the pages of his book "The Gift of Struggle," is a testament to the profound lessons and insights that arise from life's challenges. Growing up in a large family with immigrant parents who arrived in America with modest means, Bobby's story is a familiar narrative of resilience and determination. However, what sets Bobby apart is not just his background, but the unique leadership style and organizational culture it inspired. At the heart of Bobby's philosophy is the unwavering belief that everyone, regardless of their background or circumstances, deserves the opportunity to succeed. This foundational principle is not only evident in his approach to business but is a guiding force in every facet of his life. Bobby's passion for storytelling and trust as catalysts for building strong cultures shines through in his work. He believes that our struggles, whether personal or professional, hold the power to connect us with our communities and inspire transformation. Bobby is a  proud Army veteran, Currently residing in Portland, Oregon. Bobby is reading https://amzn.to/4bbiGEW Be sure and grab one or both of or award-winning books AND download our special gift for being a valuable listener; The 2024 Reading List for Leaders     

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